Hosting an open house is a great way to showcase a property to potential buyers, and your real estate agent will likely recommend holding one early on in the marketing process. This promotional event is unique in its professional yet low-pressure atmosphere, and with careful planning and preparation it’s easy to maximize a home’s appeal. Since your guests will be a mixture of agents and interested buyers, an open house has the potential to attract plenty of new and valuable contacts.
[Read: The Guide to Selling Your Home]
As the seller, you won't be present during the open house, but there are a few things you can do to prepare your property. Here are six simple tricks that will help make your open house stand out from the rest:
- Improve your curb appeal.
- Stage the home.
- Rent a storage unit.
- Offer a brochure.
- Cater to all the senses.
- Market the event.
Improve Your Curb Appeal
The outside of a house makes the first impression on your guests. If the property’s exterior looks worn down and neglected, expectations of its interior won’t be that high. Though it’s wishful thinking to not judge a book by its cover, dirty siding and rampant weeds do tell a story about a home, and it isn’t a positive one. By touching up the landscaping and other necessary exterior maintenance, your open house will begin by making a good impression before anyone goes inside.
Stage the Home
A simple consultation with a home stager will tell you what you need to do to get your home fit for photos and the open house. Sometimes, stagers can simply declutter your home and rearrange furniture to make a home’s interior appear more pristine. In other instances, you may need to rent furniture to replace the items you currently have. By following a home stager’s guidelines, you’ll get a great interior design that will give your home a good flow and appeal to buyers.
Rent a Storage Unit
Renting a storage unit to free up unwanted clutter you can’t part with is the best practice during the open house and showing process, as clutter makes any home look smaller. Hosting an open house is easier if a few extra pieces of furniture are stored away so you can make rooms appear more spacious and clean. Having more room to roam and explore makes a positive impression on potential buyers, who see an open, inviting space.
Offer a Brochure for Memory’s Sake
A professional, full-color brochure that highlights the home’s best features is a must-have for any complete open house. This extra marketing step gives buyers something to remember the property by after the event is over. A good brochure will include key information like the price, address and contact information in easy-to-find places. Offering tangible media like a brochure is important, since buyers can confuse properties if they have seen many homes within a short period of time.
Make It a Feast for the Senses
An open house should be an immersive experience that’s unique from browsing pictures online. Sensory-wise, you want your visitors to be thrilled in every way. Offer refreshments to help them feel welcome and at ease. If it's a nice day out, open a window to let in the perfume of spring. In all you do, highlight the home’s strengths so they appeal to potential buyers. For example: Maybe the kitchen is impressive and fully renovated. Having a professional chef come and make hors d’oeuvres in your kitchen not only keeps your guests fed, but it also shows off your amazing appliances.
Market Your Open House Well
In this digital age, making events like an open house known online is a must. All the bells and whistles at the event mean nothing if the event doesn't get enough exposure. Your agent should share with leads, past clients and other real estate agents. Don't be afraid to share the information through your networks as well to help it spread by word of mouth for people in the market. Especially in the luxury market or for a home that's priced above the median for the area, every impression counts.
Get the right energy to sell.
Whether it takes a kitchen cabinet update or extensive home staging, a little extra work from a home seller can go a long way toward attracting more buyers who are willing to put up more money. The secret to optimally staging your home may be what you least expect: the art of feng shui. The ancient Chinese practice meant to bring balance and harmony with the natural world indoors isn’t just about properly aligning energy – or chi – but it can ensure you’re not accidentally turning off buyers. A 2015 Better Homes and Gardens Real Estate and Asian Real Estate Association America survey of more than 500 Chinese-Americans found 86 percent of respondents plan to factor in feng shui for future homebuying decisions. To avoid unintentionally sending a fair share of potential homebuyers away from your property, it’s important to consider the basics of feng shui as you prepare your home for the market.Get familiar with the bagua map.
Get familiar with the bagua map.
A key concept of feng shui is use of the bagua map, which assigns energies and purpose to various parts of the house. These include career, knowledge and cultivation, family health, wealth, fame and reputation, relationships, children and creativity, and helpful people and travel. To determine which part of the house is suited to each focus, there are two schools of thought: the classic compass bagua, which uses a magnetic compass and assigns a direction to each focus, and the three-door gate of chi bagua, which places the entry to the home in either knowledge and cultivation, career or helpful people and travel sectors.Use the bagua to encourage a good deal.
Use the bagua to encourage a good deal.
Depending on the school of thought you prefer, you can play up certain colors, materials and themes to help provide the right energy for each space. Focusing on certain areas you’d like to improve in your life – or your home – can help you achieve your goals. “When you’re selling, focus on the helpful people sector – those are the people that are going to buy your house,” says Jennifer A. Emmer, a feng shui master and interior designer, and owner of Feng Shui Style, a company based in the San Francisco Bay Area. The helpful people sector is a good place to express gratitude for the people and things that have helped you succeed in life through art or photos, as well as playing up the use of metal and silver or gray colors, per the bagua recommendations.Make the front door appealing.
Make the front door appealing.
Regardless of where your house’s entrance may fall on the bagua map, you want to focus on curb appeal to attract buyers. Feng shui calls for a clear path to the entrance, a well-lit front door and an easily identifiable home – so make sure it’s easy to read the house number from the street. Flowers and plants are always a welcome addition, but they should be healthy. Dead plants on the front step should be removed. “It may seem obvious, but people do overlook them,” Emmer says.Keep the windows clean.
Keep the windows clean.
Cleaning is a must when it comes to preparing your home for market, but it may be a good idea to place an emphasis on clean windows. Carol Olmstead, owner of Feng Shui for Real Life and author of “Feng Shui Quick Guide for Home and Office: Secrets for Attracting Wealth, Harmony and Love,” explains that feng shui considers windows the eyes to the home, and dirty windows can make your goals for the home difficult to envision. “If you have clear windows, you have a clear vision of what’s going to happen with this house,” she says.Put a table in the entryway.
Put a table in the entryway.
Just past the front door, the entryway to the home is also important. Renae Jensen, founder of the Conscious Design Institute, says the entryway is the space where a visitor steps from a public space to a private one, so it’s important to ensure that transition is positive. She recommends placing a small side table beside of the door: “It’s important that there’s a small table there – it’s called a compassion area. It shows that you’re a compassionate person, and it allows the person to pause.” It's also a good place for your real estate agent to leave business cards, Jensen notes.Strategically place mirrors throughout the home.
Strategically place mirrors throughout the home.
Mirrors hold a lot of power in feng shui because they reflect energy, which can be a good or bad thing depending on what they capture. “Watch what your mirror is reflecting,” Jensen says. “If it’s reflecting clutter or garbage, it’s going to double it.” But when placed in the proper spot, a mirror can help harness the energy of the space and increase it positively. Emmer says she previously helped stage a home featured on an episode of HGTV's "Flip It to Win It," where the master bedroom was in the wealth sector of the bagua map – a part of the home that, when focused on, can help encourage your personal wealth. At Emmer's suggestion, the property owners used the reds, blues and purples that are best for that section, and she placed an octagonal mirror – a powerful shape in feng shui, as it’s the shape of the classic bagua map – above the bed. Emmer says the home sold for almost 40 percent over asking price.Use color according to a room's bagua alignment.
Use color according to a room's bagua alignment.
As with the wealth section, there are colors that best play into each part of the bagua map. If you’re looking to add a fresh coat of paint to the interior parts of your home, you may as well play off the recommendations that best harness the chi in each space. “Paint the front door an appropriate color based on the sector,” Emmer recommends. For example, a front door in the career section of the home could be best improved if painted blue or black, while a room in the love and relationships section can become a shade of red, white or pink.Declutter your home.
Declutter your home.
Regardless of whether you want to embrace feng shui, you should declutter your home before displaying it for potential buyers – and the reason is the same both in and out of the design practice. “Clutter is about procrastination [and] depression. It will show you are blocking life, and it will … make people feel overwhelmed,” Jensen says. Plus, no one can decide whether they like a room if it’s stuffed with furniture and feels small.Depersonalize the space.
Depersonalize the space.
Like decluttering, it’s important to remove images of yourself, your family and your friends. These photos not only make it hard for a buyer to picture himself or herself in the home, they also give off an energy that you’re not ready to leave yet, Jensen says. Packing up those photos and other mementos that hold a lot of personal value but aren’t important for staging “allows the seller to make a physical, emotional move,” she says.Pack a few boxes.
Pack a few boxes.
Since you’re already packing up some of your more personal pieces of décor, you should also take a few items that help symbolize to you that you’re ready to move on to a new home. Olmstead tells her clients to pack five of their prized possessions in boxes to “show they are ready and willing to go.” It not only helps you prepare to start new elsewhere, but when potential buyers see a few boxes off to the side or in the garage, they can sense you’re ready to go and the house is ready for new memories.Incorporate images of nature.
Incorporate images of nature.
When it comes to displaying art in the home, Jensen recommends images of nature because they often appeal to everyone. She recalls working with a senior living facility that had artwork throughout the property featuring women on their own. “I told them, ‘One of an older adult’s fears is being alone, and you have single pictures [showing that] all over,’” she says. Colorful images of trees or flowers are far more likely to help incorporate cheer rather than play into someone’s subconscious fears.Bring in fresh plants and flowers.
Bring in fresh plants and flowers.
Flowers and a houseplant or two can be solid additions to any staged room. Plus, by bringing nature indoors, you’re creating the balance you’re looking for. “It’s important to see something alive in the house,” Emmer says. It also hearkens back to the primary goal of feng shui: to harness the balance we get in the natural world and achieve that same feeling indoors. As Olmstead explains: “Feng shui principles give us a way of making our indoor flow, and make it feel the way we feel when we’re outdoors.”Keep scent in mind.
Keep scent in mind.
No one wants to walk into a house and smell garbage, stale air or an overwhelming chemical scent. A person’s sense of smell is also important in harnessing a positive energy with feng shui. “Smell is almost more powerful than visual,” Jensen says. Fresh flowers and plants can certainly help, as well as scented candles and general cleanliness. You want your house to both look and smell inviting.Don't block a room's pathways with furniture.
Don't block a room's pathways with furniture.
Promoting the right energy in a space also comes from allowing it to flow freely around the room, so don’t block natural pathways in your home with furniture. Jensen particularly notes that seeing the back of a couch when a person walks in the room gives a closed-off feeling that can turn off potential buyers. “It’s like the house is saying, ‘I really don’t want you here,’” she says.Know when you've got bad feng shui.
Know when you've got bad feng shui.
There are some things about a house that just doesn’t give off a good energy that followers of feng shui will likely notice. A property that stands at the end of a T intersection, for example, has too much energy pushed toward it all the time. An irregularly shaped lot can also be problematic, Emmer says: “A triangular plot represents fire,” which can make it difficult for those inside the house to feel positive energy. While those features may serve as red flags to devout feng shui fans, you can use the principles of feng shui to repair the problems and appeal to other buyers with the right focus and energy.Read More
She is currently Executive Director of Luxury Estates with Compass in Beverly Hills, California. Her team, SFJ Group, is comprised of agents and a full-service staff ranging across experienced marketing, listing, transaction, and operation experts.