Renting is in, and so are amenities.
More people than ever are renting rather than owning, with more than 35 percent of Americans living in rented housing as of 2014, according to the National Multifamily Housing Council. To compete with the growing number of rental opportunities in the U.S., many apartment communities are upping the ante with luxurious amenities that make living easier, more convenient and more fun. While resort-style pools, movie theaters and recreational spaces are becoming the standard, many places are going above and beyond to appeal to residents looking to rent in the area. Here are eight apartment amenities you never knew you needed – until now.Making fitness fun
Making fitness fun
Full fitness facilities, complete with treadmills, weightlifting machines and free weights, are quickly becoming standard for many apartment communities. Even buildings without space to accommodate a small gym often offer discounted memberships to nearby gyms. But at The Lorenzo in Los Angeles, residents get to take advantage of more recreational fitness options, with a rock wall and indoor soccer field on the premises. As off-campus student housing for the University of Southern California, The Lorenzo's student residents don’t have to worry about reserving on-campus facilities for a pickup game or quick climb in their free time.Water features for everyone
Water features for everyone
Pools are quickly becoming a staple for even midsize apartment communities. And while some aim for terrific views and lap lanes, others are reaching beyond their own walls. The Villages of Parklands in the District of Columbia, owned by property management and development company WC Smith, includes a splash park that's open to community residents and the surrounding neighborhood. “It’s something that’s not just a high-end amenity for people with lots of disposable income,” says Anne Marie Bairstow, vice president of marketing at communications at WC Smith.Tuneup space for two wheels
Tuneup space for two wheels
Particularly in major cities where parking can be expensive, residents take to bicycles for their commute to and from work as well as pedal around the city for recreation and exercise. AVA Little Tokyo in Los Angeles, owned by AvalonBay Communities Inc., helps its biking residents stay on two wheels with bike storage and a repair station, which includes a lift to make it easy to work on your bike and any tools you might need to make improvements and repairs. Residents take full advantage of the facility, says Juan Rodriguez, sales and service supervisor at AVA Little Tokyo. “The storage itself is pretty much always full,” he says.Pets as a priority
Pets as a priority
Pet-friendly apartments are in high demand for renters who want to ensure comfort for the furriest members of their family, but at 2M apartments in the District of Columbia, also owned by WC Smith, pet residents get their own representation. Emmy, an English bulldog owned by the property manager, is the official “pet ambassador.” She regularly draws residents into the management office for a quick pet and playtime while also highlighting the building’s pet-positive attitude and private courtyard for dog walking. “Dogs just make friends, and so everybody that has a dog knows the other dog owners, and it really helps to build the community,” Bairstow says.Living in a luxury hotel setting
Living in a luxury hotel setting
If you’re going to live in luxury, why not live like you’re in a high-end hotel? Residents at The Atlantic Midtown in Atlanta can opt to purchase concierge-arranged services, from housekeeping to dog walking to room service. While anyone can hire similar services themselves, the added hotel-like concierge service removes items from your to-do list and relieves the stress of finding the right vendor.Swinging for the greens year-round
Swinging for the greens year-round
Luxury communities throughout the country have been tapping into their residents’ love of golf. While some add small putting courses and even a sand trap or two, others go a little further. At AMLI River North in Chicago, owned by AMLI Residential, golfers don’t have to put away the clubs once winter hits. The community has a golf simulator for golfers to practice their swing whether it’s snowing outside or it’s tough to get a tee time at nearby courses.Facilities for your fruit of the vine
Facilities for your fruit of the vine
Forget wine bottles lining your countertop or even a wine cooler in your kitchen. Lincoln Property Company's Highgrove apartments in Stamford, Connecticut, appeals to wine aficionados with a private space for each residence in a climate-controlled wine cellar. The community confirms most residents take advantage of the wine cellar, which offers space for roughly 30 to 40 bottles per household. Thanks to this free amenity included with renting in the community, wine lovers avoid having to go elsewhere to store their favorite wines that are best served with a little extra care.An eye for art
An eye for art
As amenities like fresh coffee and business centers with free Wi-Fi draw residents into common areas, property managers and owners know they have to make the spaces as appealing and entertaining as possible – which is one reason curated art collections are popping up in luxury communities around the country. Communities like Jasper in San Francisco feature art throughout their lobbies, mail rooms and other common spaces. The art displayed in Jasper "tells a story of a contemporary San Francisco 21st century style with a nod to its film noir history," according to a statement from Jasper's art curator, Maria Di Grande. The collection includes commissioned collages as well as street photography.Read More
She has appeared in media interviews across the U.S. including National Public Radio, WTOP (Washington, D.C.) and KOH (Reno, Nevada) and various print publications, as well as having served on panels discussing real estate development, city planning policy and homebuilding.
Previously, she served as a researcher of commercial real estate transactions and information, and is currently a member of the National Association of Real Estate Editors. Thorsby studied Political Science at the University of Michigan, where she also served as a news reporter and editor for the student newspaper The Michigan Daily. Follow her on Twitter or write to her at firstname.lastname@example.org.